Sell your SaaS business to an owner who keeps it running

We buy small software businesses with recurring revenue and real customers, the size range institutional buyers usually pass on. If your business has been called “too small for a fund”, it's probably right in our range.

• SaaS and micro-SaaS products with monthly or annual subscriptions
• Subscription apps on the web and on mobile
• Products that are actively maintained and already profitable
• One-person businesses: most of the founders we talk to built and run the product on their own
• Founders anywhere in the world

We don't buy turnarounds, pre-revenue ideas, or financial-services businesses.

Marketplaces put your listing in front of a large pool of buyers, and brokers run a competitive process for a fee. Both are good routes for some sellers, especially larger businesses that benefit from an auction.

Selling directly to a buyer like The North Yard skips the listing. Your business is never public, you deal with one counterparty who already knows what they're looking for, and you get an answer on fit quickly instead of fielding questions from dozens of tire-kickers.

You don't need a broker to talk to us. If you already work with one, we're happy to go through them.

1. Intro call or email. Book a call or email agnij@thenorthyard.com with a few lines about your product, your customers, and why you're thinking about selling.
2. Fit check. We come back quickly and tell you plainly whether it's a fit. If it isn't, we say so instead of leaving you waiting.
3. Data request. We ask for the numbers that matter: revenue history, retention and churn, margins, and how the product is holding up. Read-only access to your payment processor and analytics usually covers most of it.
4. Letter of intent in days. You get a clear number and the reasoning behind it, not a moving target.
5. Diligence. Thorough but not painful. We ask for what matters and don't bury you in requests.
6. Close and handoff. We agree a transition plan that fits you, whether that's a clean break or staying on for a while.

We price on real fundamentals, not on a formula designed to lowball you. The main things we look at:

• Revenue quality: how much is truly recurring, and how steady it has been month to month
• Retention: how long customers stay and how many cancel each month
• Margins: what it costs to run the product, including hosting, tools, and support
• Product health: whether the product is maintained, stable, and still doing its job well
• Dependencies: whether revenue relies on a single channel, platform, or customer

Our guide on how we value small SaaS businesses goes into each of these in more detail.

We buy software to improve it, not to strip it down. The first job after a sale is not breaking what already works. Then we improve the core product with a design-first approach and work on positioning, distribution, and support.

Each business is held independently, for as long as its fundamentals justify it. Your customers keep the product they rely on, and the goal is keeping them happy rather than chasing growth at any cost.

Anything you share with us stays private and is used only to evaluate the acquisition. We'll put that in writing before you send anything sensitive.